Marketing: Research, Papers and Researchers

01Research activity

Marketing research by ScholarsColab researchers

What researchers combine with Marketing

Words that appear most often in these paper titles. Tap one to see those papers.

Recent focus (2024 onwards): digital, consumer, strategy, engagement, social, management.

02Researchers

PhD researchers working on Marketing

Every researcher below is registered on ScholarsColab and can be hired as a mentor or for a project. Publication counts are their papers on this topic.

Vijaya Kittu MandaResearcher, PBMEIT, India12 papers on this topic · 26 citationsAyush G KSt Aloysius (Deemed to be University)10 papers on this topic · 69 citationsDr. Shamneesh SharmaupGrad Education Private Limited, Bangalore, Karnataka, India5 papers on this topic · 111 citationsRohit Vishal KumarAssociate Professor5 papers on this topic · 30 citationsDr. Shahid AminITM Gwalior5 papers on this topic · 16 citationsTan Kwan HongSingapore University of Social Sciences4 papers on this topic · 0 citationsSrikrishna CIIM Rohtak3 papers on this topic · 721 citationsMohit TiwariBharati Vidyapeeth's College of Engineering,Delhi3 papers on this topic · 18 citationsDavid OyekunleUniversity of Salford3 papers on this topic · 9 citationsDr. Diwakar Chaudhary, PhD, Post DocGLA University, Mathura, Uttar Pradesh, India3 papers on this topic · 0 citationsNi Putu SukanteriUniversitas Mahasaraswati Denpasar2 papers on this topic · 236 citationsRRK SharmaRSSA Management Services and Research Centre2 papers on this topic · 93 citationsMandeep MittalProfessor2 papers on this topic · 49 citationsDr. Ajay SinghDoctorate in Food Science2 papers on this topic · 17 citationsDillip Kumar ParidaSchwettmann Technologies Pvt Ltd2 papers on this topic · 10 citationsApeksha GargLogistics Consultant2 papers on this topic · 6 citationsSreejith P MCHRIST University2 papers on this topic · 4 citationsDr Chandani SharmaMMICTBM (MCA) Maharishi Markandeshwar (Deemed to be University) Mullana, Ambala, Haryana2 papers on this topic · 0 citationsJoao GamaUniversity of Porto1 paper on this topic · 176 citationsAbhishek KumarAssociate Professor1 paper on this topic · 36 citationsDR. Gunawan WidjajaUniversitas 17 Agustus 1945 Jakarta Indonesia1 paper on this topic · 27 citationsShashi Kant GuptaLincoln University College, Malaysia1 paper on this topic · 21 citationsAjmer Singh GrewalGuru Gobind Singh College of Pharmacy, Yamuna Nagar, Haryana, India1 paper on this topic · 18 citationsTop 2% scientist · Medicinal & Biomolecular ChemistryHossein BabazadehProfessor, Department of Water Science and Engineering, Science and Research Branch, IAU1 paper on this topic · 13 citationsDr. A. SureshProfessor, School of Computing, SRM Institute of Science and Technology, SRM Nagar,…1 paper on this topic · 12 citationsAnkit KumarAssistant Professor1 paper on this topic · 9 citationsDr. SATHISH KUMAR SELVAPERUMALAsia Pacific Univeristy1 paper on this topic · 8 citationsAnselm OgahNnamdi Azikiwe University Awka1 paper on this topic · 6 citationsAAaryan GuptaManipal University Jaipur1 paper on this topic · 4 citationsDr. Vikash YadavGovernment Polytechnic Bighapur Unnao1 paper on this topic · 4 citationsRoseline Oluwaseun OgundokunRedeemer's University Ede, Osun State1 paper on this topic · 4 citationsDr. Raghuraj SinghHarcourt Butler Technical University, Kanpur1 paper on this topic · 3 citationsErmias Melku TadesseWollo University, Ethiopia1 paper on this topic · 2 citationsShilpee SrivastavaDepartment of Mathematics, Chandigarh University, Mohali, India1 paper on this topic · 2 citationsHossein NajafzadehDepartment of Medical Bioengineering, Faculty of Advanced Medical Sciences, Tabriz University of…1 paper on this topic · 2 citationsProfessor Sanjeev GuptaCentral University of Himachal Pradesh1 paper on this topic · 1 citationsRAJASEKARAN RSRM College ofAgricultural Sciences, SRM Institute of Science and Technology1 paper on this topic · 1 citationsSakarie Mustafe HisigRESEARCH CENTER HARGEISA GROUP HOSPITAL/ZHEJIANG UNIVERSITY SCHOOL OF MEDICINE1 paper on this topic · 1 citationsXiaoshu XuWenzhou University1 paper on this topic · 1 citationsMusa Adam Abdallah Ahmed AbdallahAssistant Professor Department of Mathematics, College of Computer Science and Information Technolog1 paper on this topic · 0 citationsSubhrodipto Basu ChoudhuryISMS Sankalp Business School1 paper on this topic · 0 citationsDr. Ranjith DayaratneAsian School of Knowledge1 paper on this topic · 0 citationsDr. Deepak DudejaMaharishi Markandeshwar (Deemed to be University), Mullana, Ambala1 paper on this topic · 0 citationsGokulakrishnan SAssistant Professor1 paper on this topic · 0 citationsDr. Geetika Bhati MathurPoornima college of engineering1 paper on this topic · 0 citationsDr. Sankar PSRM Institute of Science and Technology1 paper on this topic · 0 citationsDr Senthil Kumar PSRM Institute of Science and Technology Tiruchirappalli, Tamil Nadu, India1 paper on this topic · 0 citationsGabriel SilvaLatin American University of Science and Technology1 paper on this topic · 0 citationsDr.Girish Kumar PainoliProfessor-School of Commerce and Management, Sanjivani University1 paper on this topic · 0 citationsLas Johansen CaluzaLeyte Normal University1 paper on this topic · 0 citationsDr. Dillip Narayan SahuAssistant Professor, Department of MCA, Gangadhar Meher University, Odisha1 paper on this topic · 0 citationsDr. Ashish Anand TripathiICSSR GEHU BHU1 paper on this topic · 0 citationsKunal LodhiPhD Research ScholarLists Marketing as a research areaKanokwan PimchanMarketingLists Marketing as a research areaSukanya RoyIIT ROPARLists Marketing as a research areaDr Bhadrappa HaralayyaProfessor and HOD, Department of MBA, Lingaraj Appa Engineering College Bidar, Karnataka,…Lists Marketing as a research area

03Papers

Research papers on Marketing

1. Artificial intelligence in marketing: A systematic literature review2022709 citationsInternational Journal of Market ResearchSrikrishna C
2. Brand marketing: The art of branding2022235 citationsNi Putu Sukanteri
3. Marketing research: The role of sentiment analysis2013176 citationsJoao Gama
4. Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)202385 citationsSustainabilityDr. Shamneesh Sharma
5. A study on impact of covid-19 on digital marketing202065 citationsVidyabharati International Interdisciplinary Research JournalAyush G K
6. Drivers of digital wallet usage: Implications for leveraging digital marketing201655 citationsInternational Journal of Economic ResearchRRK Sharma
7. Elements of the retail marketing mix: a study of different retail formats in India201538 citationsRRK Sharma
8. Supply chain models with imperfect quality items when end demand is sensitive to price and marketing expenditure201838 citationsMandeep Mittal
9. Digital marketing framework strategies through big data201836 citationsAbhishek Kumar
10. What experts tell about integrated marketing communication for effective business promotion and sale strategy202227 citationsDR. Gunawan Widjaja
11. The healthcare sector: A development of digital marketing methods202121 citationsShashi Kant Gupta
12. Evolving Advances in the Cosmetic Use of Probiotics and Postbiotics: Health, Regulatory and Marketing Aspects202318 citationsCurrent Pharmaceutical BiotechnologyAjmer Singh Grewal
13. Colour, colour everywhere: In Marketing too200718 citationsSCMS Journal of Indian ManagementRohit Vishal Kumar
14. Constraints in production, marketing and processing of Onion (Allium Cepa L.) in Nuh district of Haryana202015 citationsEconomic AffairsDr. Ajay Singh
15. Blockchain in advertising and marketing: Revolutionizing the industry through transparency and trust202415 citationsVijaya Kittu Manda
16. The Future Impact of Technological Developments on Digital Marketing Through Artificial Intelligence202214 citationsMohit Tiwari
17. Internet marketing: The backbone of e-commerce201514 citationsInternational Journal of Emerging Research in Management &TechnologyDr. Shamneesh Sharma
18. A CLV-based framework to prioritize promotion marketing strategies: a case study of telecom industry201813 citationsInterdisciplinary Journal of Management StudiesHossein Babazadeh
19. Environmental sustainability of green marketing strategy: empirical evidence from e-tail consumer's in Tamil Nadu201812 citationsInternational Journal of Environment and Waste ManagementDr. A. Suresh
20. Two-level supply chain models with imperfect quality items when demand influences price and marketing promotion202211 citationsJournal of Management AnalyticsMandeep Mittal
21. BankBuddy. ai—Business Expansion and marketing dilemma: A case study to discuss the Ansoff growth matrix concepts combined with business expansion strategies for expanding …202010 citationsSrikrishna C
22. Green Marketing: Sustainable Economy, Environment & Society-Concept & Challenges201610 citationsDr. Shahid Amin
23. Sustainable Marketing and the role of Social Media: An experimental study using natural language processing (NLP). Sustainability, 15 (6), 544320239 citationsDr. Shamneesh Sharma
24. Sentiment analysis in social media marketing: Leveraging natural language processing for customer insights20239 citationsAnkit Kumar
25. Production and marketing constraints analysis of Kinnow growers in Himachal Pradesh20198 citationsDr. SATHISH KUMAR SELVAPERUMAL
26. Revisiting marketing management teaching pedagogy: A study based on the voice of Indian marketing professionals20247 citationsFIIB Business ReviewRohit Vishal Kumar
27. Application of Marketing 4.0 Principles By the Indian Mutual Fund Industry20207 citationsInternational Journal of Recent Technology and EngineeringVijaya Kittu Manda
28. Quantitative and qualitative factors that influence social media marketing effectiveness20207 citationsDillip Kumar Parida
29. Adaptive content recommendation systems for digital marketing platforms: A deep learning approach20246 citationsNATURALISTA CAMPANOApeksha Garg
30. Application technology and digital marketing for the improvement of production capacity in tempeh small industry20246 citationsAnselm Ogah
31. Digital marketing adoption in SMEs: A technology-organization-environment (TOE)-based assessment of business growth and competitiveness20255 citationsDavid Oyekunle
32. Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect With Special Focus to Youth Voters20185 citationsRohit Vishal Kumar
33. Advanced Strategies for Development of Digital Marketing in Rural Area20205 citationsInternational Journal of ManagementDr. Shahid Amin
34. Applications of Machine Learning in Marketing: Personalization, Targeting, and Customer Engagement20244 citationsAaryan Gupta
35. Utilising the Internet of Things to Enhance Customer Relationship Management in the Field of Digital Marketing20244 citationsMohit Tiwari
36. Unveiling the Success Behind Tesla’s Digital Marketing Strategy20224 citationsDr. Vikash Yadav
37. Marketing Information Products and Services Through Digital Platforms: Tools and Skills20204 citationsRoseline Oluwaseun Ogundokun
38. AI-Driven Social Media Monetization Policy and Consumer-Centric Engagement in Digital Marketing20263 citationsDavid Oyekunle
39. Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP). Sustainability 2023, 15, 544320233 citationsDr. Shamneesh Sharma
40. A Theme on Web Marketing through Web Traffic20103 citationsARPN Journal of Engineering and Applied SciencesDr. Raghuraj Singh
41. Digital Marketing Strategy For Wearable Device Industry: Conceptual Framework20203 citationsInternational Journal of Scientific and Technology ResearchDillip Kumar Parida
42. Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study20252 citationsDecisionSrikrishna C
43. i Gowda, R.(2020). A Study on Impact of Covid-19 on Digital Marketing2 citationsVidyabharati International Interdisciplinary Research JournalAyush G K
44. A Study on the Impact off COVID-19 on Digital Marketing2 citationsAyush G K
45. Economics of production and marketing of palmarosa (Cymbopogan martinii) in Udham Singh Nagar District of Uttarakhand.20102 citationsProgressive AgricultureDr. Ajay Singh
46. Green Entrepreneurial Marketing for Global Smart Fashion Consumer Products With the PROMETHE Method20252 citationsVijaya Kittu Manda
47. Influencer Marketing in the Age of Metaverse20242 citationsVijaya Kittu Manda
48. Spice production and marketing in Kaffa Biosphere Reserve, Ethiopia20232 citationsErmias Melku Tadesse
49. Transformative potential of consumer insights into sustainable business growth: Machine learning integrated with marketing analytics20242 citationsShilpee Srivastava
50. The adaptive engagement framework: enhancing banking customer experience through AI-powered invisible marketing20262 citationsScientific ReportsHossein Najafzadeh
51. A Conceptual Distributed Framework to Support the Role of Cloud Computing in Marketing Management20212 citationsSreejith P M
52. A Study of Online Marketing with the Changing Trend on IMC -Challenges and Opportunities20212 citationsTurkish Online Journal of Qualitative InquirySreejith P M
53. Social Media Monetization Policy in Nigeria: Increasing Consumer Engagement in Digital Marketing with AI20251 citationsDavid Oyekunle
54. Social Media Influencers in Marketing20241 citationsReference Module in Social SciencesProfessor Sanjeev Gupta
55. Marketing behaviour of coleus growers.20161 citationsRAJASEKARAN R
56. Efficacy and safety for the combination of lutein, vitamin C, zeaxanthin, zinc, copper, and vitamin E in Indian patients of age-related macular degeneration-Post marketing …20231 citationsIndian Journal of Clinical and Experimental OphthalmologySakarie Mustafe Hisig
57. Comparative Evaluation of the Digital Marketing Process to Improve Revenue and Conversion Rates through Real-Time Interactions with Specific Audiences20201 citationsInternational Journal of ManagementDr. Shahid Amin
58. Implementation of the marketing mix and selection of chocholate marketing strategy priorities in a chocolate company in Bali [Implementasi marketing mix serta pemilihan …20241 citationsNi Putu Sukanteri
59. Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems.20231 citationsIntelligent Automation and Soft ComputingXiaoshu Xu
60. Application of Floyd Algorithm to find the Shortest Path for Marketing the Gum Arabic in Sudan20230 citationsAfrican Journal of Advanced Pure and Applied Sciences (AJAPAS)Musa Adam Abdallah Ahmed Abdallah
61. Export Marketing20200 citationsApeksha Garg
62. Impact of Digital Marketing on Consumer Buying Decision - A Review of Literature20250 citationsInternational Journal of Business Management & ResearchAyush G K
63. Eco-Friendly Digital Marketing: Strategies for Sustainable Consumer Behavior20230 citationsAyush G K
64. An Analysis of Video Content Marketing in Social Media Marketing: With Special Reference to Effect of COVID-19 Pandemic20200 citationsAyush G K
65. Instagram Marketing in 2020: A Critical Analysis of Tools and Techniques of Instagram Marketing20200 citationsAyush G K
66. Changing Role Of Marketing In The Light Of Covid-19 Pandemic20200 citationsAyush G K
67. Importance of Trademark in Branding and Marketing20200 citationsAyush G K
68. Challenges and Opportunities in Digital Marketing in the Post COVID-19 Pandemic Era0 citationsAyush G K
69. QR-Code Based Digital Marketing Using IoT20220 citationsDr Chandani Sharma
70. ARTIFICIAL INTELLIGENCE (AI) BASED DIGITAL MARKETING STRATEGIES RESULT20220 citationsHarbin Gongye Daxue Xuebao/Journal of Harbin Institute of TechnologyDr Chandani Sharma
71. Utilisation 7 P of Marketing in Baning Sector20250 citationsSubhrodipto Basu Choudhury
72. Effectiveness of Social Media Marketing in Enrollment of Management College and University20240 citationsRohit Vishal Kumar
73. Using Social Networking as Better Marketing Communication in Different Organized and Unorganized Sector20140 citationsRohit Vishal Kumar
74. MARKETING THE CHERISHAB1LITY OF THE VERNACULAR IN THE GLOBAL MARKET0 citationsDr. Ranjith Dayaratne
75. A STUDY ON BENEFITS AND UNIQUENESS OF SOCIAL MEDIA MARKETING20200 citationsJournal of Critical ReviewsMohit Tiwari
76. Mapping the Evolution of Digital Marketing Research Using Natural Language Processing20250 citationsInformationDr. Shamneesh Sharma
77. AN ARTIFICIAL INTELLIGENCE AND SECURED HTTP BASED MARKETING MANAGEMENT TOOL AND METHOD THEREOF20210 citationsDr. Deepak Dudeja
78. Enhancing Marketing Strategies through Big Data-Driven Customer Journey Mapping: An Analysis Using Machine Learning Algorithms20250 citationsGokulakrishnan S
79. “Information Technology Driver Marketing – A New Way of Attracting Prospects” in20180 citationsDr. Geetika Bhati Mathur
80. Opportunities and challenges for green marketing in India20250 citationsDr. Diwakar Chaudhary, PhD, Post Doc
81. MARKETING STRATEGIES FOR HEALTH AND NUTRITION BRANDS IN RETAIL20240 citationsDr. Diwakar Chaudhary, PhD, Post Doc
82. Artificial Intelligence's Role in Revolutionizing Marketing.20240 citationsDr. Diwakar Chaudhary, PhD, Post Doc
83. ‘A Study on Production and Marketing of Halwa in Tirunelveli Area20150 citationsDr. Sankar P
84. Modified Atmospheric Packaging as a Sustainable Food Marketing and Preservation Tool20260 citationsVijaya Kittu Manda
85. Experiential Marketing and Sustainability: Driving Consumer Engagement and Brand Loyalty20260 citationsVijaya Kittu Manda
86. Blockchain in Marketing and Communications20260 citationsVijaya Kittu Manda
87. Inclusive Marketing Strategies for Adaptive Fashion20260 citationsVijaya Kittu Manda
88. Marketing Complexity of Smart Consumer Products to Global Millennial Segments20260 citationsVijaya Kittu Manda
89. Marketing Social Commentary Through Cinema: Exploring Mental Health, Inequality, and Injustice Highlighted in 2019 Joker Movie20250 citationsVijaya Kittu Manda
90. Applications of Classical, Pairwise, and Hierarchical MCDM Techniques in Marketing Management20250 citationsVijaya Kittu Manda
91. Internet of Things in Marketing: An Introduction20240 citationsVijaya Kittu Manda
92. Digital Marketing Strategies and Their Effects on Modern Consumer Behavior20190 citationsDr. Shahid Amin
93. MARKETING TRENDS AT NEWLY BUSINESS SCHOOLS IN INDIA: A CASE STUDY ON DEVIOUS PRACTICES AT GBS SRINAGAR20140 citationsDr. Shahid Amin
94. Automated marketing platform utilizing Natural Language Processing20230 citationsDr Senthil Kumar P
95. Digital marketing tactics used in the profile of a political candidate The case of the Costa Rica 2022 elections Digital marketing tactics used in the profile of a political …20230 citationsRevista Nacional de AdministraciónGabriel Silva
96. A Study of Sustainable Business Growth With Green Marketing Strategies20120 citationsDr.Girish Kumar Painoli
97. Impact of Marketing & E-commerce Growth on Traditional Supply Chain Models and Logistics Networks: A Quantitative Study20250 citationsKongzhi yu Juece/Control and DecisionTan Kwan Hong
98. Strategic International Marketing Plan: Patagonia’s Entry into India20250 citationsUniversity of SuffolkTan Kwan Hong
99. International Marketing Strategy for Lush Ltd. in India20250 citationsUniversity of SuffolkTan Kwan Hong
100. Guide to Developing an International Marketing Strategy Report20250 citationsUniversity of SuffolkTan Kwan Hong
101. ASSESSMENT ON THE EFFECTIVENESS OF FACEBOOK AS A MARKETING PLATFORM IN ABUYOG, LEYTE0 citationsLas Johansen Caluza
102. 1. A STUDY ON IMPACT OF MOBILE MARKETING STRATEGIES ON BANK0 citationsDr. Dillip Narayan Sahu
103. Marketing Of Bank Products–Emerging Challenges & Strategies20120 citationsDr. Ashish Anand Tripathi

04Journals

Journals that publish Marketing research

Where our researchers published their papers on this topic, with each journal’s indexing.

*Impact factor and quartile calculated from OpenAlex open data where available; official Journal Impact Factors are published by Clarivate. Indexing from the SCIE, SSCI, AHCI, ESCI, Scopus and JCR 2024 lists. Find the right journal for your own paper →

05Top 2% scientists

World’s Top 2% scientists in Marketing

The Stanford/Elsevier World’s Top 2% Scientists list ranks researchers by a composite citation indicator. Marketing is the research subfield closest to Marketing in that list; 326 researchers from 32 countries are listed in it.

Source: Elsevier Data Repository, Ioannidis et al., 2026 edition, citations to the end of 2025 (career-long ranking). ScholarsColab is not affiliated with Stanford University or Elsevier, and the researchers listed are not ScholarsColab mentors unless marked so above.

06Related topics

Topics related to Marketing

Topics that share the most papers with Marketing in our researchers’ work:

• Natural Language Processing (NLP)68 papers · 68 researchers
• Sustainability212 papers · 117 researchers
• Artificial Intelligence (AI)1,196 papers · 404 researchers
• Pandemic133 papers · 83 researchers
• Sentiment Analysis101 papers · 59 researchers
• Big Data228 papers · 102 researchers
• Blockchain437 papers · 151 researchers
• Internet of Things (IoT)1,334 papers · 356 researchers
• Machine Learning (ML)1,348 papers · 424 researchers

07Questions

Frequently asked questions